Privacy Policy

We use your data to provide and improve the Service. By using the Service, you consent to our collection and use of information in accordance with this Policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from http://wayfair-salestore.com.

Definitions
The Service

The Service is the http://wayfair-salestore.com website operated by UPPAbaby.
Personal Data

Personal data means data about a living individual who can be identified by that data (or by other information we have or may have).
Usage Data

Usage Data is data that is automatically generated through the use of the Services or from the Services infrastructure itself (e.g., the duration of a page visit).
Cookies

Cookies are small pieces of data stored on your device (computer or mobile device).
Data Controller

A data controller is a natural or legal person who (alone, jointly or in conjunction with others) determines the purposes for which and the manner in which any personal data are processed. For the purposes of this Privacy Policy, we are the data controller of your personal data.
Data processor (or service provider)

A data processor (or service provider) is any natural or legal person who processes data on behalf of a data controller. In order to process your data more efficiently, we may use the services of various service providers.
Data subject (or user)

A data subject is any living individual who uses our services and is the subject of personal data.

Information Collection and Use
Selling data to third parties:
We do not sell your information to any third parties.

We collect several different types of information for various purposes in order to provide and improve our services to you.

Types of data collected
Personal Data.
When using our Services, we may ask you to provide certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally Identifiable Information may include, but is not limited to:

Email
First and last name
Phone number
Address, state, province, zip code, city
Cookies and Usage Data

We may use your personal information to contact you to send you newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving some or all of these communications from us by clicking on the unsubscribe link or instructions in any email sent by us, or by contacting us.

Usage Data
We may also collect information about how the Services are accessed and used (“Usage Data”). Such Usage Data may include your computer's Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Services that you access, the time and date of access, the time spent on those pages, unique device identifiers, and other diagnostic data.

Location Data
If you allow us to, we may use and store information about your location (“Location Data”). We use this data to provide functionality to our services and to improve and customize our services.

You can enable or disable location services when using our Services at any time through your device settings.

Tracking Cookie Data
We use cookies and similar tracking technologies to track activity on our Services and to store certain information. For complete information about the cookies used on this site, please see our Cookie Policy.

We may collect information about you from a variety of sources in three main ways:

You Provide Information to Us: We collect information from you when you submit information to us through our website.
We Collect Information Automatically: We collect certain types of information automatically when you visit our website or purchase our products. For example, we automatically collect information about Internet or other electronic network activity when you use our Web site as described elsewhere in this Policy.
We Collect Information from Other Sources: We may obtain information about you from outside sources. For example, we may obtain commercially available information about you from third parties, such as third-party e-mail lists used for advertising and marketing purposes, or contact and business information obtained when you purchase our products through our third-party retail partners. We may also obtain information from third parties who provide services to us through cookies and other technologies, as described in this Policy.
How We Collect Information About You

What we collect
We have collected the following categories of consumer personal information in the last 12 months and may collect personal information from you:

Personally identifiable information, including your name and contact information;
Categories of personal information relevant to the California Customer Records Statute (California Civil Code § 1798.80);
Business information;
Internet or other electronic network activity information, including the following:
IP address;
Dates and times;
Browsers;
The user agent;
The operating system of the device used;
geolocation data; and
inferences about your preferences and interests, which are used to create consumer profiles.

In addition to the above data, cookies and so-called HTML5 stored objects may be stored on your computer's hard drive when you use our website to the extent that you have granted your consent through the cookie banner displayed when you visit our website. cookies and stored objects are small files that are used to provide us and certain third parties with certain information. cookies are intended to make the service of our Cookies are designed to make our website services more convenient, efficient and responsive to your needs, and to help us analyze website usage, among other things.

For more information about the cookies used on our website, please see our Cookie Policy.

Use of Data
UPPAbaby uses the data collected for various purposes:

Providing and maintaining our services
to notify you of changes to our services
allow you to participate in interactive features of our Services when you choose to do so
To provide customer support
To collect analyzed or valuable information so that we can improve our services
Monitor the use of our Services
Detect, prevent and resolve technical problems
To fulfill legal requirements
Provide you with news, special offers and general information about goods, services and events similar to those you have already purchased or inquired about, unless you have opted out of receiving such information

Legal basis for processing personal data under the General Data Protection Regulation (GDPR)
If you are from the European Economic Area (EEA), UPPAbaby's legal basis for collecting and using the personal data described in this Privacy Policy depends on the personal data we collect and the specific context in which we collect it.

In accordance with the GDPR, UPPAbaby may process your personal data with your consent because:

we need to enter into a contract with you
You have given us permission to do so
To ensure the security of our website and services
the processing is in our legitimate interests and is not covered by your rights
For payment processing purposes
To comply with the law

For more information, please see the section below entitled “Your data protection rights under the GDPR”.

Data Retention
UPPAbaby will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal data to the extent necessary to fulfill our legal obligations (for example, if we need to retain your data to comply with applicable law), resolve disputes, and enforce our legal agreements and policies.

UPPAbaby will also retain Usage Data for internal analysis purposes. Usage data is typically retained for a shorter period of time, unless it is used to enhance security or improve the functionality of our services, or we are legally obligated to retain it for a longer period of time.

Transfer of data
Your information, including personal data, may be transferred to and maintained on computers outside of your state, province, country, or other governmental jurisdiction, which may have data protection laws that differ from the laws of your jurisdiction.

If you are located outside of the United States and choose to provide us with information, please note that we transfer data (including personal data) to the United States and process it there.

By agreeing to this Privacy Policy and subsequently submitting such information, you consent to that transfer.

UPPAbaby will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Data Disclosure
Law Enforcement Disclosures
Under certain circumstances, UPPAbaby may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Required by Law
UPPAbaby may disclose your Personal Data in good faith, believing that such action is necessary to

Comply with a legal obligation
Protect and defend the rights or property of UPPAbaby
To prevent or investigate possible misconduct related to the Service
To protect the personal safety of users of the Service or members of the public
To avoid legal liability

Data security
The security of your data is of paramount importance to us, but please remember that no method of Internet transmission or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

“Do Not Track Signals
We do not support Do Not Track (“DNT”). “Do Not Track is a preference you set in your web browser to tell websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Your Data Protection Rights under the General Data Protection Regulation (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights and UPPAbaby is committed to taking reasonable steps to allow you to correct, amend, delete or limit the use of your personal data.

If you would like to find out what personal data we hold on you and if you would like it removed from our systems, please contact us here - opens the contact page.

You have the following data protection rights:

The right to access, update or delete the information we hold about you. As long as conditions permit, you can access, update or request the deletion of your personal data directly in your account settings section. If you are unable to perform these actions yourself, please contact us for assistance.
Right to Correction. You have the right to have your information corrected if it is inaccurate or incomplete.
Right to object. You have the right to object to our processing of your personal data.
Right to restriction. You have the right to request that we restrict the processing of your personal data.
Right to data portability. You have the right to obtain a copy of the information we hold about you in a structured, machine-readable and commonly used format.
Right to withdraw consent. You also have the right to withdraw your consent at any time where UPPAbaby relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a data protection authority about our collection and use of your personal data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

California Consumer Privacy Act
The California Consumer Privacy Act (CCPA) is a new data privacy law that establishes a number of rights for California residents. The CCPA requires that residents be given the right to opt out of the “sale” of their “personal information” (as those terms are defined in the law), which can be accomplished by “selling” their “personal information” (as those terms are defined in the law). The CCPA recognizes that there are certain exceptions to the definition of “sale,” such as the fact that not all transfers of personal information fall within the definition of “sale. The CCPA recognizes that there are certain exceptions to the definition of “sale,” such as the fact that not all transfers of personal information are “sales. For example, a transfer of personal information to a “service provider” does not constitute a sale under the law.UPPAbaby will never sell any personal information or data and will only transfer data in accordance with this Policy.

Service Providers
We may employ third party companies and individuals to facilitate our services (“Service Providers”), to provide services on our behalf, to perform services in connection with our services or to assist us in analyzing how our services are used.

These third parties will only have access to your personal data to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics
We may use third party service providers to monitor and analyze the use of our services.

GOOGLE ANALYTICS - Google Analytics is a web analytics service provided by Google to track and report website traffic.Google uses the data collected to track and monitor usage of our services. This data is shared with other Google services and Google may use the collected data to contextualize and personalize advertisements on its own ad networks. You can opt out of providing Google Analytics with information about your activity on the Services by installing the Google Analytics opt-out browser add-on. This plug-in prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about access activity. For more information about Google's privacy practices, please visit the Google Privacy Policy page: http://www.google.com/intl/en/policies/privacy/

Behavioral Remarketing
UPPAbaby uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third party vendors use cookies to inform, optimize, and deliver advertisements based on your past visits to our Services.

META - Facebook, Messenger and Instagram advertising and remarketing services are provided by Meta. You can learn more about Meta's interest-based advertising and opt out of interest-based advertising on its platforms by visiting Meta and following the instructions below: https://www.facebook.com/help/164968693837950. To opt out of Facebook's interest-based advertising, please follow the instructions below: https://www.facebook.com/help/568137493302217. Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You may also opt out through the Digital Advertising Alliance of the United States at http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada at http://youradchoices.ca/, or the European Interactive Digital Advertising Alliance at http://www.youronlinechoices.eu/. Facebook and other participating companies, or use your mobile device settings to opt out. For more information about Facebook's privacy practices, please visit Facebook's Data Policy: https://www.facebook.com/privacy/explanation
PINTEREST - The Pinterest Remarketing Service is provided by Pinterest Inc. You can opt out of Pinterest's interest-based advertising by enabling the “do not track” feature in your web browser or by following Pinterest's instructions: http://help.pinterest.com/en/articles/ personalization-and-data. You can learn more about Pinterest's privacy practices and policies by visiting Pinterest's Privacy Policy page at https://about.pinterest.com/en/privacy-policy.
SALESFORCE - Salesforce remarketing services are provided by Salesforce to help us deliver personalized experiences on our websites and other digital tools. You can opt out of Salesforce interest-based content by enabling the “Do Not Track” feature in your web browser.